Hillman’s fastener program in Lowe’s Home Improvement is stocked with over 9,000 SKUs and shopped by consumers ranging from DIYers to Pros. Shoppers identifying and finding the parts that they need in this complex and data-rich category can be a challenge. Hillman’s answer to that challenge is SmartPart – a phygital solution that employs technology to pair the digital world with the physical world. The in-aisle scanning technology quickly scans your fastener, identifies it and provides the SKU location within the shelf set. SmartPart easily pairs with the Lowe’s app to provide product info and create shopping lists to deliver an enhanced interactive shopping experience.
Arnold partnered with Hillman to brand their latest innovation, lead user interface development and activate an in-store SmartPart destination program using our full design-to-print capabilities. With roll-out into select markets, Arnold was able to scale production and deliver against multiple deadlines for SmartPart’s successful introduction.
Research/Strategy | Naming | Brandmark | Graphic/Structural Design | Wireframe | UI Development | Storyboard | Video | POP/POS | Prototypes | Production Art | Prepress | Wide-Format Digital Printing |
Finishing | Kitting | Shipping